Key Tips for Your Wix Website Success: Wix Website Improvement Tips
- Andy Benn
- Jan 13
- 4 min read
Building a website on Wix is like planting a garden. You start with a seed - your idea - and with the right care, it blossoms into a thriving online presence. But how do you make sure your Wix site doesn’t just exist but succeeds? I’ve been there, tinkering with layouts, tweaking SEO, and figuring out what really works. Let me share some key tips that will help your Wix website shine and bring in the visitors you want.
Why Wix Website Improvement Tips Matter
You might think, “I’ve got a Wix site, job done!” But hold on a second. Just like any tool, Wix is only as good as how you use it. The platform offers tons of features, but without some savvy improvements, your site might be slow, hard to navigate, or invisible to search engines. That’s a recipe for frustration and missed opportunities.
Improving your Wix website means focusing on:
User experience - making visitors want to stay and explore.
Performance - fast loading times and smooth navigation.
SEO - getting found on Google and other search engines.
Mobile optimisation - because everyone’s on their phone these days.
Let’s dive into practical tips that cover all these bases.
Design Like a Pro: Keep It Simple and Stunning
First impressions count. When someone lands on your Wix site, you want them to think, “Wow, this looks professional!” But here’s the catch - professional doesn’t mean complicated. In fact, simplicity is your best friend.
Use Clean Layouts
Avoid clutter. Stick to a clean, organised layout with plenty of white space. This helps visitors focus on your content without feeling overwhelmed. Wix offers plenty of templates designed with simplicity in mind - pick one that suits your brand and customise it.
Choose Colours Wisely
Colours set the mood. Use your brand colours consistently but don’t go overboard. Too many bright colours can be distracting. A good rule of thumb is to pick 2-3 main colours and use them throughout your site.
Fonts Matter
Choose easy-to-read fonts. Wix has a great selection, but avoid fancy or overly decorative fonts for body text. Headlines can be a bit more playful, but keep it balanced.
Visuals That Speak Volumes
Images and videos can make your site pop. Use high-quality visuals that relate to your business. But don’t overload pages with too many images - it slows down your site and can confuse visitors.
Speed Up Your Site: Because Nobody Likes Waiting
Did you know that a delay of just a few seconds can make visitors bounce? Yep, slow websites are a big no-no. Wix websites can sometimes get bogged down with heavy images or unnecessary apps. Here’s how to keep things zippy:
Optimise images: Use compressed images without losing quality. Wix has built-in tools for this.
Limit apps and widgets: Only add what you really need. Each app can slow your site.
Use Wix’s built-in SEO tools: They help improve loading times and overall performance.
Choose a good template: Some templates are heavier than others. Pick one that’s known for speed.
Remember, a fast site keeps visitors happy and improves your search engine ranking.
SEO Basics for Wix: Get Found on Google
You’ve built a beautiful site, but if no one can find it, what’s the point? SEO (Search Engine Optimisation) is your best friend here. Wix has made SEO easier than ever, but you still need to put in some effort.
Start with Keywords
Think about what your customers might type into Google to find your business. Use those keywords naturally in your page titles, headings, and content.
Optimise Page Titles and Descriptions
Each page should have a unique title and meta description. Wix lets you edit these easily in the SEO settings. Make them catchy and relevant.
Use Alt Text for Images
Search engines can’t “see” images, but they can read alt text. Describe your images clearly and include keywords where appropriate.
Create a Blog
Adding a blog to your Wix site is a fantastic way to boost SEO. Write about topics your customers care about, and you’ll attract more visitors over time.
Link Internally
Link between your pages to help visitors navigate and improve SEO juice.
Mobile Optimisation: Your Site on the Go
More than half of web traffic comes from mobile devices. If your Wix site isn’t mobile-friendly, you’re losing a huge chunk of potential customers.
Wix automatically creates a mobile version of your site, but you should:
Check the mobile view in the Wix editor.
Adjust elements that look cramped or out of place.
Simplify navigation for smaller screens.
Test on different devices to ensure consistency.
A smooth mobile experience means visitors stay longer and engage more.
Keep Your Content Fresh and Engaging
A static website is like a dusty shop window. Keep things lively by regularly updating your content. This doesn’t mean you need to overhaul your site every week, but:
Add new blog posts or news updates.
Refresh images and testimonials.
Update product or service information.
Highlight special offers or events.
Fresh content signals to Google that your site is active, which can boost your rankings.
Wrapping It Up: Your Wix Website Success Starts Here
Building a successful Wix website isn’t rocket science, but it does take some know-how and a bit of elbow grease. By focusing on clean design, fast performance, smart SEO, mobile optimisation, and fresh content, you’re setting yourself up for online success.
Remember, your website is your digital shopfront. Make it welcoming, easy to use, and visible. And if you ever feel stuck, there’s a whole community and plenty of resources out there to help you out.
Ready to take your Wix site to the next level? Let’s get cracking!
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